Together with the great people from Historische Huizen Gent, Koers. Museum of Cycle Racing, cycling quarterly Bahamontes, Sporza and Flanders Classics I made this cycling exhibition 'Heeren, vertrekt! In de kop van de Koers' (Gentlemen, take off! At the head of the race) in the marvelous Sint-Pietersabdij in Ghent. The expo took place between March 2020 en April 2021 and was built around the mental aspect of race cycling.
Or as it was so tantalizingly stated in our brochure: "Learn more about what drives road racers in a surprising setting. Taste the euphoria of victory that Flandrien, Roger Decock, felt in Paris-Nice in 1951, the panic that the legendary doctor Yvan Vanmol must have experienced when Johan Museeuw crashed in Wallers Forest and hold your breath like Corinne Poulidor did when Mathieu van der Poel cracked spectacularly during the most recent World Championships. Finally, we experience the ups and downs in the life of cycling couple Louis Vervaeke and Astrid Collinge."
In total we worked on it for about a year and a half. The focus was on an audio guide developed together with Flanders' best radio reporter Ward Bogaert and the people of Het Geluidshuis. That way you could almost literally crawl into the head of the 5 witnesses around which the exhibition was built. Furthermore, everything was supplemented with photo series, videos and impressive constructions specially made for the exhibition. We recreated Roger Decock's café from the 1950s, as well as a shooting booth from that era, a piece of the cobblestone section of the famous Wallers Forest, the interior of the Deceuninck-Quick Step cycling team's bus, and so on. Lay-out and design was made by Pieter Willems from Pjotr.be. Videos were made by Joost Vandensande, Paul Van Rooy, Jens Vanysacker and me.